Eastern culture, savoured in Australia.
Dream Tongkong (玩味东方) is a Melbourne company working between Australia and Asia, starting with China. We help Chinese and Asian brands enter Australia, help Australian brands enter China, and bring Eastern culture to Australian audiences through events, programs and curated goods.
Bringing Eastern culture to the world, inspiring a beautiful life.
What 玩味 means
玩味 (wánwèi) means to savour: to turn something over slowly, experience it, and find something new in it.
That is how we approach Eastern culture. It is something to drink, wear, attend and talk about, and our work is built around those experiences.
Four areas of work
Each carries the name 悦心 (yuèxīn), meaning to delight the heart.
Curated Selection
Tea, incense, wellbeing and lifestyle goods, and cultural gifts, chosen for culture, craft and quality. 悦心文化Culture
Cultural events, brand launches, exhibitions and forums, designed for people to take part in. 悦心之路The Path
Women's development, exchange between entrepreneurs, and cultural study tours. 悦心国际International
Market entry in both directions: Chinese and Asian brands into Australia, Australian brands into China.Both directions
We work from Melbourne, between Australia and Asia, and we start with China.
Into Australia
Chinese brands are the core of our work, and we welcome brands from across Asia. We take them through Australian rules, then to their first customers.
Bringing brands to AustraliaInto China and Asia
Australian brands looking north need a Chinese name, a Chinese-language presence and the right route to market. We help with each.
Taking Australian brands to AsiaBringing a brand from China to Australia
Most products that sell well in China need changes before they can be sold here. Labels, ingredients, import conditions and the claims on the packaging all answer to Australian rules. We work through those rules with you first, then introduce the brand to Australian customers.
- IP Australia
- Trade mark protection
- DAFF and BICON
- Import conditions and permits
- AICIS
- Cosmetic and chemical ingredients
- TGA
- Supplements and health claims
- FSANZ
- Food standards and labelling
HerWell Australia 悦心荟
HerWell is a not-for-profit platform for women. It runs separately from Dream Tongkong, and the two work closely together.
About HerWell- Her Talk澳洲姐姐说
- Her Stage漂洋过海的姐姐
- Her Forum澳中女性论坛
- Her Glory Award杰出华裔女性荣耀奖
Start a conversation
Tell us what you are working on. Brand enquiries start with a free screening call, in English or Mandarin.