What we do
Our work falls into four areas. Each carries the name 悦心 (yuèxīn), meaning to delight the heart, and each supports the others.
悦心甄选
Curated Selection
A selection of goods chosen for their culture, craft and quality. We look for products with a story worth telling and the quality to support it.
- Tea and tea ware
- Incense
- Wellbeing and lifestyle goods
- Cultural gifts, including corporate gifting
- Products for women
悦心文化
Culture
Events and cultural projects that invite people to take part. We plan and produce them from concept to the night itself.
- Cultural events and celebrations
- Brand launches
- Exhibitions
- Forums and women's events
- Original cultural projects of our own
悦心之路
The Path
Programs for personal and business growth, built around learning from people who have done it and meeting the right people along the way.
- Women's development programs
- Exchange between entrepreneurs in Australia and Asia
- Cultural study tours
- International exchange
悦心国际
International
Market entry in both directions. Our core work brings Chinese brands to Australia, and we welcome brands from across Asia. We also help Australian businesses enter China and the wider region.