About Dream Tongkong
Dream Tongkong (玩味东方) is Australia Dream Tongkong Cultural Industry Pty Ltd, a cross-cultural company established in Melbourne in 2023. We work between Australia and Asia across culture, curated goods, growth programs and market entry.
Our view
Eastern culture is the core of what we do. International markets are where we are headed. Our base in Australia, and the relationships we have built here and in China, are what make the work possible.
Our motto is Bringing Eastern culture to the world, inspiring a beautiful life.
The name
玩味 (wánwèi) means to savour. It describes a way of engaging with something: trying it, turning it over, coming back to it, and finding something new each time.
东方 (dōngfāng) means the East. Together, 玩味东方 describes how we hope people will meet Eastern culture in Australia: as something to experience and explore for themselves.
How we work
We start with people. Long-term community work, much of it with women, builds trust. Cultural events and content turn that trust into real connection. Commercial work, for the brands we represent and for our own selection of goods, grows from there.
We work in English and Mandarin, and we understand how decisions are made on both sides: by a founder in China weighing a new market, and by an Australian business or consumer deciding whether something is for them.
Who we work with
- Chinese brands entering the Australian market, which are the core of our work
- Brands from elsewhere in Asia considering Australia
- Australian businesses looking to enter China and the wider region
- Women and founders in Australia and China who want to grow their businesses and networks
- Australian organisations, venues and businesses that want to engage Chinese-Australian audiences through culture
Company details
- Legal name
- Australia Dream Tongkong Cultural Industry Pty Ltd
- Brand names
- Dream Tongkong, 玩味东方
- ABN
- 19 670 131 870
- Established
- 2023
- Based in
- Melbourne, Victoria, Australia
- Languages
- English, Mandarin